Thursday, November 22, 2007
Wednesday, November 21, 2007
Tuesday, November 20, 2007
This is my new watch; A Longines Master Collection Chronograph.
The stainless steel round case, diameter 44.00 mm, of this gent chronograph size from The Longines Master Collection, houses a L696 self-winding mechanical movement with 46 hours power reserve. Its scratch-resistant sapphire crystal protects a silver “barleycorn” patterned dial featuring 12 Roman figures, a 30 minute timer at 3 o’clock, a 12 hour timer at 6 o’clock, a second subdial at 9 o’clock and a date aperture at 4:30. This Longines Master Collection model has a transparent back case with a sapphire crystal. It comes with a dark brown Alligator strap. Water resistant to 30 meters (~ 100 feet) .
Since its creation in 1832 in Saint-Imier, Switzerland, Longines has played a pioneering role in numerous technological breakthroughs while displaying its elegance around the world.
Longines made history in the world of sports by introducing in 1912 the principle of an electric wire, which at the start and finish of a race, activated and stopped the timing mechanism. It has since been appointed official timekeeper for many international sports events, including many winter and summer Olympic Games. Longines has also been associated with the history of aviation and navigation. It timed, for instance, Lindbergh’s first solo flight across the Atlantic Ocean and, subsequently developed the Hour Angle watch according to a design drawn by Lindbergh himself.
Always in the forefront of technological innovation, Longines launched its first wristwatch in 1905, the world’s thinnest electromagnetic watch in 1960 and the world’s first cybernetic, electronic quartz watch - the Longines Ultra-Quartz - in 1969. The following year, the brand was the first organization in the world to use alphanumeric display for television in connection with the retransmission of a World Cup downhill skiing race in St. Moritz, Switzerland.
In 1979, Longines collaborated with other watch brands to develop the "Feuille d’Or", the world’s thinnest quartz watch and 1984 saw the birth of the famous Conquest VHP (Very High Precision).
All Longines watch lines offer a unique combination of precision and elegance, as stated in the company’s advertising campaign, "Elegance is an attitude".